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Clear and Open Communication

We are expert communicators who communicate clearly and openly to our clients, vendors and team members. Getting this right means we win; getting it wrong means we fail. 


First and foremost, we have the heart of a teacher. We continually educate our clients to help them make the best decisions about the insurance protecting their families. We continually educate ourselves to put us in the best position possible to take care of our clients. 

Positive Attitude

“I am convinced that life is 10% what happens to me and 90% how I react to it.” - Charles Swindoll. We smile as often as possible. You find what you’re looking for, so look for the good stuff. 


Empathetic and compassionate communication is the most effective communication. Especially since we never know what particular demons someone may be dealing with at that moment.


“We make a living by what we get. We make a life by what we give.” -Winston Churchill.  We are generous with our time, knowledge, talents and use those strengths to provide REAL value to others. We take care of the people who come to us for help even when we aren't able to make a sale. The client is ALWAYS more important than the sale. 


We are thankful and appreciative for the blessings we have and reflect on that regularly. We tell people they are appreciated whenever appropriate. We write thank you cards.

Family First

Family is one of the most important things in life. We balance family and hard work, but the bottom line is family comes first.

Hard Work (Work Hard, Play Hard) 

“The key is not the will to win... everybody has that. It is the will to prepare to win that is important.” - Bob Knight. We do what’s necessary to accomplish our meaningful goals. Anyone can do easy work; being disciplined to do the hard work, repeated over time, separates us from the rest. 

Integrity and Character 

We treat everyone as if they were our grandmother. We do what is right. What we do when no one is looking matters. The client is always more important than the sale.

Personal Responsibility

We gladly and openly accept responsibility, and are accountable, for our actions and inactions.


We have each other’s back. We root for each other. Success is sweeter when shared with friends; failure isn't as difficult as a team. 

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